Many businesses overlook the importance of animal welfare. As a business owner, you may not think that animal welfare has anything to do with your bottom line. However, the way your business treats animals can have a significant impact on your reputation, your customers, and your bottom line. Here are five reasons why animal welfare is important for businesses according to Robert Stravinsky:
1. Animal welfare is important for your reputation.
Your business’s treatment of animals says a lot about your company’s values. If you are known for mistreating animals, it will be difficult to attract and retain customers. In today’s social media-driven world, one bad review can quickly become viral and destroy your hard-earned reputation. On the other hand, if you are known for being an animal-friendly company, you will likely see an increase in customers and positive word-of-mouth.
2. Animal welfare is important for your customers.
Your customers care about animal welfare and they want to do business with companies that share their values. A study by The Humane Society found that 86% of Americans say they are concerned about animal cruelty and 60% said they would be less likely to buy from a company that supports or engages in animal cruelty.
3. Animal welfare is important for your bottom line.
Investing in animal welfare can actually save you money in the long run. Animals that are treated humanely are less stressed and more productive. For example, studies have shown that better treatment of laying hens results in fewer sick birds and higher egg production. When chickens are treated humanely, they live longer and produce more eggs. That translates into savings for your business in terms of vet bills, medication, and lost productivity due to sick days.
4. Animal welfare is important for your employees.
Many people who work in the animal industry are passionate about animals and they want to work for a company that shares their values. It can be difficult to find employees who are willing to work for a company that mistreats animals. On the other hand, businesses that treat animals humanely are more likely to attract qualified and dedicated employees.
5. Animal welfare is important for your community.
The way your business treats animals also affects your local community. People who care about animal welfare often support businesses that share their values. They may choose not to shop at businesses that abuse or neglect animals, even if those businesses offer lower prices or better deals.
Animal welfare is important for businesses for many reasons: it impacts your reputation, your customers, and your bottom line. When you treat animals humanely, you improve your chances of attracting and retaining customers while also saving money on vet bills and sick days. Investing in animal welfare is good for business—and it’s the right thing to do.